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Own Your Industry: How to Position Yourself as an Expert

ISBN 
9780143531210
Format 
Epub
Recommended Price 
R205.00
Published 
April 2014
About the book: 
Own Your Industry is a guide to what you can do to position yourself as the “go-to-name” in your industry. Because when you are known as the expert, they will come to you. 
 
Learn how to build an industry reputation, use media channels to reach your market and communicate complex ideas through memorable frameworks. Discover how your fee structure defines you as beginner or valued veteran. 
 
The book explains how to develop a title, become a face and a voice in the minds of key industry players, and use simple but powerful positioning techniques to cut through the marketing clutter of your competitors.
 
Become the answer to the question, “You know who you should talk to about that?”
 
See him in action at www.douglaskruger.co.za
 
Other titles by this author 
Listing 
About the Author
Douglas Kruger is a Hall of Fame global speaker and the author of several bestselling books. He is best known for enticingly counterintuitive titles like  They’re Your Rules, Break Them!, Is Your Thinking Keeping You Poor?  and  Poverty Proof.  He narrates his own books for Audible, and his speech on overcoming poverty has over two million views online. Douglas focuses on how great leaders can elevate human talent and how businesses can dismantle needless rules, incentivise their radical-value employees and foster a culture of innovation. He has been featured on TED, and his columns and articles regularly appear in the media. For a little fun, he also writes novels. 
 
Meet Douglas at  www.douglaskruger.com
 

 

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